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Umberto Milanesio, also known as HolyU, is the founder, creative, art director and resident dj of Recall, which is a multi-faceted electronic music brand that brings together events, music production, show design, editorial releases.

The philosophy of the brand is basically a union between music and art, and considering HolyU’s into music production since he was 17 and he has a Architecture degree, he represents all aspects and declinations of its concept.